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Spring and the Chinese New Year, A Fruitful Collaboration, and Expanding the Valentine’s Love
This year, I decided to do a little bit of research on the customs and themes associated with the Chinese New Year celebration. It seems the main themes are family (specifically, honouring elders and ancestors) and taking actions that increase good luck, longevity (i.e., health) and prosperity. I noted, in my reading, that many of the customs involve sharing the existing wealth through gifting younger, unmarried family members with money tucked inside red envelopes and bringing gifts of fruit and/or sweets to friends during the two weeks of celebrations.
Speaking of gifting others with fruit, a couple of weeks ago I came across a local news story that highlighted some quick thinking that yielded a most , er, “fruitful” collaboration between a private company, a non-profit organization, and a social enterprise.
February 14, 2013
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Susan · 
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